A quick search on Twitter came up with these:
- “I’m proud to say I’ve never seen a single episode of the Jersey Shore.”
- “I’m proud to say I’ve never played any of the Pokemon games.”
- “I’m proud to say I’ve never watched Titanic.”
- “I’m proud to say, I’ve never seen one episode of Little House.”
You hear this all the time, usually about something incredibly popular, like Justin Bieber or Lady Gaga. When I was a teenager it was New Kids on the Block or Debbie Gibson. It’s always in the context of “you’d never catch me playing/listening to/watching that thing or that person.”
You’re celebrating your ignorance. You’re taking pride in saying that you’ve formed an opinion about something that you’ve never experienced. I’m not a Lady Gaga fan, but it’s not because I don’t like her music. I’ve never (to my knowledge) ever heard her music. I see her splashed all over the media, and covered with meat for some reason… but I would never say “I’m proud to say I’ve never heard a Lady Gaga song” because ignorance is not something to be proud of.
This little rant was inspired by Seth Godin.