Joining me this week is Karen Garcia, a long-time member of the affiliate marketing community. Did you know she’s a physicist???
Karen, a co-founder of GTO Management, is an award winning outsourced program manager. She’s a 12 year veteran of affiliate marketing and is a frequent speaker at industry events like the Performance Marketing Expo and Affiliate Summit. She’s been published in FeedFront magazine, and is a major supporter of Affiliate Marketers Give Back, the wonderful breast cancer awareness organization.
I find it’s best to begin at the beginning, so I asked Karen how she got her start in affiliate marketing. I was floored when she told me that she has a science background and is a physicist. Karen and I talked about why she’s hopeful about the industry, what drives her and the symbolism behind the GTO Management name and logo.
Every year at Affiliate Summit West, GTO Management puts on, with partners Things From Another World and BowlingShirt.com, a midnight bowling event. Proceeds from the event go to Affiliate Marketers Give Back! If you’ll be joining us in Vegas in January, Karen & company will be putting on the bowling night once again, and I’ll be there. We’d love to see you there. Once I have details to share I’ll pass them along!
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