Inside Internet Marketing #32 – Shoemoney and the PMA


Last week I was contacted about providing a platform for Jeremy “Shoemoney” Schoemaker and the Performance Marketing Association to have a discussion in the wake of some recent comments. I couldn’t be happier to have as my guests today: Jeremy Schoemaker, Rebecca Madigan and Peter Bordes. I know you’ll find this educational as Jeremy asks some tough questions and gets some great answers.

The formation of the Performance Marketing Association was not without bumps in the road. Jeremy began at the beginning, asking Rebecca and Peter to explain the involvement of Anik Singal, the nature of the organization and how the membership levels affect the direction of the organization.

Trust is a key factor in the success or failure of an organization like the PMA. How much data does the PMA collect and what does it do with that data? Is that data kept confidential or is it sold or given to third parties?

Much time was spent on the nature of the “Amazon tax” or “Affiliate Tax” and how many people it has affected – and in what ways. Jeremy asked some very pointed questions about what the PMA has been doing about the state and national tax issues and how the PMA has been funded.

Rebecca explained what paid roles exist within the PMA and noted that most of the positions are staffed purely by volunteers. She and Peter also answered Jeremy’s concerns about how the board is elected and whether or not a seat on the board can be bought. There were also concerns about the people making up the board not having enough direct experience as affiliates, which Rebecca spoke about.

The most enlightening part of the episode was, for me, the discussion about the overall value of affiliate marketing to companies like Amazon. The insights that Jeremy shared were eye-opening.

You really don’t want to miss this episode, folks. If you have any stake in the affiliate marketing industry, you need to hear this open, frank discussion.

ShoemoneyJeremy “Shoemoney” Schoemaker is one of the most successful internet marketers of our time. He has proven his skills online in the PPC community, time and again in affiliate marketing, and is legendary for his $133,000 Google AdSense check. Whether its his blog or any of his companies ShoeMoney has proven that he has the dedication, drive, and at times the audacity to get the job done.

Rebecca MadiganRebecca Madigan, executive director of the Performance Marketing Association. Since leading the formation of the PMA in 2008, Rebecca has built the PMA to be the only trade association representing performance and affiliate marketing. She has collected 25 years of leadership experience in product management and marketing. She has had the pleasure of working with many very talented people in pioneering industries such as wireless data, voice-over-IP, wireless LAN, Bluetooth, and online affiliate marketing.

Peter BordesPeter Bordes is the founder and executive chairman of MediaTrust and is on the board of directors of the PMA, of which he is also a Founding Charter Member. He has been involved in technology and affiliate marketing since the early days of the industry and is a frequent speaker at events such as ad:tech, PubCon, AffCon, and more.

Big thanks to my guests for the fantastic show today!

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About Daniel M. Clark

Daniel M. Clark is a podcaster and proprietor of QAQN, a writer at, and an all-around cool dude everywhere else.

God, I hate talking about myself in the third-person.

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