Does Black Friday Matter Online? – Affiliate Marketing Fanatics #66


Trisha & Daniel take a look at some Black Friday & Cyber Monday to postulate whether or not they’re still relevant.  Almost.

In this episode, Trisha & Daniel look at the elephant in the room – Black Friday & Cyber Monday data – and wax philosophical on whether or not these kind of days are relevant to online marketers.  Also discussed is – why not a Cyber Monday in May?  They take a look at the new Performance Marketing Association board of directors, say glowing things about president-elect Brian Littleton, and bring it back around to holiday shopping.

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Published by Trisha Lyn Fawver

Trisha is an Affiliate Program Manager for Snow Consulting, managing several programs. She also blogs at and can be reached on Twitter @TrishaLyn

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