Does Black Friday Matter Online? – Affiliate Marketing Fanatics #66

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In this episode, Trisha & Daniel look at the elephant in the room – Black Friday & Cyber Monday data – and wax philosophical on whether or not these kind of days are relevant to online marketers. Also discussed is – why not a Cyber Monday in May? They take a look at the new Performance Marketing Association board of directors, say glowing things about president-elect Brian Littleton, and bring it back around to holiday shopping.